:: id-marketing ::

An Autoresponder is a clever piece of software that sends personalised e-mails to your database. The Autoresponder can be used to send a regular e-newsletter to all your customer however it can also be used to increase the number of people included in your overall database.

Getting the public to view your website takes a lot of effort. You may be optimising your site spending money on Ad Words and you may be promoting your website through traditional marketing and word of mouth. However, only a certain percentage of people viewing your website will want to contact you immediately and the rest will move away from your site once they have researched the information they were looking for. But what if there was a way of capturing the details of the people who viewed your website and then stayed in contact with them.

Well this is exactly what an Autoresponder can be programed to do.

To start a relationship with a viewer of your website you may offer:

• A free report
• An article of interest
• Subscription to a newsletter
• Access to a private site
• An e-book
• A physical product
• A sample or discount voucher

To receive any of the above the viewer on your site simply needs to submit their name and e-mail address. The Autoresponder immediately sends them the incentive offered whilst adding their details to your database, allowing you to contact them again in the future.

At ID-Marketing we will set up your Autoresponder, link it to your website and we can even write the necessary reports and articles on your behalf. An ID-Marketing managed Autoresponder is one of the most intellectual and effective ways of marketing your practice and boosting your database.

• Manages e-mail database
• Personalises e-mail messages
• Boosts conversation rates from ‘viewer to customer’ rates from your website
• Send sequential and pre-programed messages
• Automatic unsubscribe facility to reduce admin time
• Intellectual and Sophisticated Marketing

For more information on websites, call 02 9211 1477 to speak with one of our consultants.