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The internet is now one of the most important source of new clients for businesses throughout available.
Today’s competitive and technology-led environment means that a professional, modern website is an essential part of your marketing. We are able to develop your website for you, writing and designing it to a standard that represents your business, your philosophy and attract the clients that you desire.

No longer do a few technically minded people use the Internet, but it is now used by the majority of our society across all the socio-economic groups. A well constructed website will benefit the business in many ways, including client education, new client enquiries and referrals. The ideal site is easy to navigate and has extensive information regarding all the procedures and services you provide. A website is one of the most cost effective ways of marketing as unlike other mediums such as Yellow Pages, the ongoing costs are minimal and the site has the benefit of underpinning all your other marketing activities.

When you embark on building a website, the first step is to determine what you want to achieve from the site. It may sound basic, as most marketing ideas are, but they still get missed the majority of the time. What is the purpose of the site? Are we attracting new clients, educating current clients or increasing interest in a particular product or service? Of course it could be all of these things, and if so the site needs to be designed accordingly. Therefore it is essential to determine the main focal points for the site and make sure that these areas are foremost on the home page and easy to navigate.

Put your business on every mobile phone. We are living in a mobile world with four times more mobile phones in use in Australia than PC’s. Yet most websites cannot be view correctly from a handheld device which renders them useless for the millions of Australians who browse the internet every single day from their mobile phone. Since the advent of the iPhone and the dozens of simular devices that followed, the number of people accessing the internet via handheld devices grown out of all proportions. Today over 70% of mobile phone users access the internet via their mobile phone on a regular basis and this continues to grow every single month.

An ID-Marketing Dot Mobi website is a website specifically designed to be used on a mobile phone. It is easy to read, navigate and interact with. Your ID-Marketing Dot Mobi website automatically detects the type of device that wants to view the site and interacts with the features of that device, which makes the user experience simple and intuitive. With your new Dot Mobi website, customers can research the products and services you provide, read about your team and contact you by completing easy to use forms (including order forms) or simply click on your telephone number and be connected immediately. As with all ID-Marketing work, your Dot Mobi website will be written, designed and developed specifically for your requirements.

In his 1995 book ‘The Road Ahead’ Bill Gates predicted that within ten years the vast majority of internet use would be via a handheld device. This prediction is rapidly become true. An IDM Dot Mobi website will ensure that you receive the marketing benefit offered by the growing use of the internet via mobile phones as well as providing increased levels of customer service to your existing customers.

For more information on websites, call 02 9211 1477 to speak with one of our consultants.

Chicago based business ‘Groupon’ launched their “Deal of the Day’ website in November 2008. The concept was an instant hit with the public and not only have Groupon grown exponentially since then but we have seen a flood of simular website launched providing the same service.

The concept is a simple one. A business can post a special offer on the ‘Groupon’ website that is only available to purchase for 24 hours. In order for the deal to become "active" a certain number of users must join and pledge to buy the special offered on the website. Once the deal reaches the tipping point, the deal is done and each consumer gets the special. The business that posts the offer does not pay an advertising fee to be involved, but instead pays a percentage of the sale price (typically 30%) to the ‘Groupon’ site. In addition to access to very special deals the public using the site are incentivised to invite their friends and family to join the website and receive $5 to $10 for everyone who joins and purchases one of the daily deals. This builds the subscriber base and means that these sites become more and more successful.

To be accepted by the ‘Groupon’ website a business needs to offer exceptional value from their deal. Typically the offer would need to represent a genuine saving of between 51% to 75%. So this is a ‘loss leader’ marketing environment. However, where the lifetime value of a customer is truly understood these ‘Groupon’ sites represent an amazing opportunity to attract high numbers of new customers to a business, leaving the onus on the business to ‘Wow’ these customers and create repeat business.

At a time when letter boxes are full of flyers and mediums such as the local paper and Yellow Pages directory return poorer and poorer results, it is very exciting to see a new medium produce such substantial results. At ID-Marketing we have partnered with one of the major Australian sites to provide this service www.ouffer.com.au and are able to provide our clients with the opportunity to use this site.

For more information on websites, call 02 9211 1477 to speak with one of our consultants.

Simply designed in the style of the rest of your marketing image, an eNewsletter can get a message straight to your client’s inbox and encourage them to use your website. Designing the newsletter to provide small bits of information that leads them to your website for more details will create impact and get your message across. An eNewsletter can get to people who are regularly online, who receive most of their information this way and who are more likely to look at your website on a regular basis for their information. It compliments the rest of your marketing well and helps support your website.

For more information on eNewsletters, call 02 9211 1477 to speak with one of our consultants.